Story of Amanjeda

The story of discreet northern luxury

Art of handcrafted traditions and love for excellence, local heritage and international inspirations have shaped Amanjeda to a unique lifestyle concept with superlative quality and northern warmth at a time.

AMANJEDA – the dream traveller, inspired by the world

Aman is the mythical land of the blessed realm – the land of dreams. Amanjeda is a traveller after dreams. Any one of us can be an Amanjeda following his or her dreams and heart. An Amanjeda looks for the best, for the discreet luxury.

An Amanjeda looks for the best - authenticity, functionality and uncompromising aesthetics.

An Amanjeda is a person with independent mind and clear vision. People from different fields have become Amanjedas, such as architects, actors, musicians, laywers, entrepreneurs. We are honoured to have among our clients mrs. Helle Meri, First Lady of Estonia 1992-2001 and mr. Toomas Hendrik Ilves, President of Estonia 2006-2016. 

AMANJEDA is the world of sophisticated and relaxed luxury.

 

Style

"Beauty is the symbol of morally good", Immanuel Kant.

Wearing Amanjeda clothes, our customer has the confidence and relaxation, the peaceful and conservative way to be outstanding. Amanjeda clothes make men and women look and feel great, not changing their looks drastically but bringing out the best of their character. Amanjeda collections are independent of loud trends, as the moods of each season evolve in harmony with culture, capturing the current of the new.

A sophisticated and elegant woman. Electing Amanjeda means embracing a naturally refined style, where the language of “being” overlooks the glamour of fashion. The brand proposes an elegance far from uniformity; a sense of timeless beauty meant to be interpreted through the wearer’s personality. Amanjeda collections offer up an exclusive modern style, consistent with the brand’s philosophy. It’s a distinctive taste away from boundaries, conveying both functionality and aesthetics. An harmonious and detailed style, where simplicity stands for understatement. Amanjeda product asserts the same natural passion of love, smile and dream. With passion to heritage and innovation at a time Amanjeda garments are about quality and longevity. 

 

Ethics

Amanjeda is committed to a sustainable growth in compliance with the eco-system. This includes showing respect for society, both locally and globally. The company invests in lowering the environmental impact of its working methods, asking the same commitment to its suppliers. Amanjeda looks after the health of its employees by preserving the safety of the environments where they work and always reviving the level of job satisfaction. Each style signed by Amanjeda carries with it the unconditional engagement to doing business in the most ethically-correct way, respecting laws, consumers, employees and nature.

  

Heritage

Craftsmanship is an absolute asset in Amanjeda’s ideology. The Nordic brand stands out decisively with a perfect balance of product quality and style.

The fibre is worked in such a refined and precise way that it maintains its delicate nature and enhances preciousness. Springing from the passion for tradition and what is handmade, the working techniques express harmonious lines and exact proportions. This creative purity is revealed by a recognizable and timeless design.

Attention to detail means primarily choosing the finest raw materials and then ensuring quality to each single stage of the business process.

 

History

Amanjeda is created by designer Katrin Kuldma with passion to great design and with respect to authenticity and traditions. The story of designer's entrepreneurship began in 1993 in the Northern fairytale city - Tallinn, in the heart of local couturiers, conventionally embodying the authentically made by the best masters. Here the tradition of craftsmanship and the love of excellence meet a contemporary view of design. Katrin Kuldma has studied and worked in the fashion field in Tallinn, New York and Milan.

Katrin Kuldma established her design studio in 1993. Soon she was invited to become the head designer of Tallinn Fashion House. In a few years the couture department of Tallinn Fashion House was sold to head designer. She united her own small design studio with the fashion house with long traditions and best couturiers. This was start of the first designer label fashion house of the new and free Estonia. With following years the small design studio has grown to a high tech luxury brand with numerous clientele, including both men and women. In 2006 Katrin Kuldma was awarded with the Estonian Fashion Design award Golden Needle.

In 2010 launched Amanjeda brand was created to connect all love and knowledge of fine fabrics, design and technology into one concept – Nordic design knowledge and crafts connected with the finest fabrics of the world. 

Within the last years the Amanjeda collections have successfully entered to the Milan fashion scene. Amanjeda Winter 2015 women’s ready to wear collection was presented during Milan Fashion Week in February 2014. The collection was chosen into multi brand concept store Piave 37, Milan. The boutique was curated by Dolce & Gabbana Corporation and was hosting a selection of new emerging international designers.

In December 2014 Amanjeda opened its flagship store in Tallinn. From the December 2019 Amanjeda store and studios are located inside the Northern Luxury Brands Gallery -

ULTIMA THULE, Maakri Quarter, Tallinn.